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SUMMARY:Instagram Reels & TikTok: Marketing For Short Attention Spans
DESCRIPTION:Muriel Foley is the Founder and Managing Director of MGFD\, A Digital Marketing Consultancy specialising in Digital strategy\, Social E-Commerce\, Digital Training & Campaign Planning.\n\n2021 is the year of short-form video content. Attention spans are getting shorter and the swipe rates are increasing. This has led to the soaring popularity of TikTok and Instagram Reels. Muriel will guide you through platform and content best practices to help you to stop those thumbs!\n\nTake-aways include:\n\n Why short-form content is king\n Understanding the TikTok mentality\n Why you need to be using Instagram Reels\n How to use TikTok (for beginners)\n How to use Instagram Reels (for beginners)\n\nMuriel has over 9 years of experience in Digital Marketing in both Ireland and Canada.\n\nDuring her time in Canada\, Muriel worked as Paid Social Lead for a Global agency where she developed Paid Social strategies for national and international clients in the retail\, hospitality\, food and beverage and auto industries.\n\n\n\nMuriel is a Digital Marketing lecturer at Cork Institute of Technology (now MTU) and is also a mentor on the MA in PR with New Media course.\n\n\n\nBrands Muriel has worked with include adidas\, Coca Cola\, Diageo\, Home Depot\, ALDO\, Trend Micro\, J germeister\, Air Transat\, Keanes\, Kilkenny Shop\, Subway Canada and General Motors.
X-ALT-DESC;FMTTYPE=text/html:Muriel Foley is the Founder and Managing Director of MGFD\, A Digital Marketing Consultancy specialising in Digital strategy\, Social E-Commerce\, Digital Training &\; Campaign Planning.
\n2021 is the year of short-form video content. Attention spans are getting shorter and the swipe rates are increasing. This has led to the soaring popularity of TikTok and Instagram Reels. Muriel will guide you through platform and content best practices to help you to stop those thumbs!
\nTake-aways include:\n