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Overview
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This practical webinar is designed for entrepreneurs\, marketers and coaches who want to use AI tools such as ChatGPT to save time\, improve output and unlock new revenue opportunities. The session will show participants how AI can support content creation\, marketing assets\, customer communication and business efficiency\, while helping them use these tools in a way that is practical\, responsible and commercially focused.
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Outcomes
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At the end of the workshop\, you will:
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- Understand how AI can be used in a practical way within a business
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- Know how tools such as ChatGPT can support productivity\, creativity and revenue-generating activity
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- Be able to use AI to create content for social media\, blogs\, emails\, website copy and customer communications
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- Understand how to use AI to build marketing assets more quickly\, including captions\, outlines\, visuals and campaign ideas
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- Be able to identify tasks that can be automated or streamlined using AI
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- Understand how AI can support lead generation\, sales messaging and customer engagement
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- Know how to customise AI outputs so they better reflect brand voice and business goals
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- Be aware of the risks and limitations of AI\, including the importance of checking outputs
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- Understand the basics of responsible AI use\, including the EU AI Act and good practice for SMEs
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Course Content
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- What AI is and what it is not\, explained in plain language
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- The real opportunities for entrepreneurs\, marketers and coaches
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- How AI can save time\, improve consistency and support business growth
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- Identifying everyday tasks that can be sped up or simplified using ChatGPT
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- Using AI for emails\, reports\, research\, brainstorming and customer communication
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- Understanding where AI can support lead generation\, nurturing and revenue creation.
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- Using ChatGPT to Create Content and Marketing Assets
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- Turning Prompts into Revenue Opportunities
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- Using AI to support offers\, launches and promotions
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- Creating faster sales-support content for services\, courses and programmes
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- Using AI to improve messaging around value\, outcomes and customer pain points
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- Building a simple AI workflow for content\, visibility and conversion
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Pre-requisites
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Attendees should have access to their AI tool for the session. The speaker will be demonstrating on ChatGPT but will reference Gemini and Claude.
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About the Trainer
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Passionately providing Digital Marketing Training\, Consultancy &\; Services in Ireland since 2002
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Be Dynamic was formed with the objective to provide affordable digital marketing training\, consultancy and services in Ireland. I understand how difficult it can be to run a business especially in these hard times and how important it is for your website to perform well and bring in much-needed sales.
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