"Almost everything you need to know about newsletters"

With so many different digital marketing strategies now in use, picking your battles and designing a complete strategy is no easy task.

Email marketing and social media marketing are like apples and oranges. They are very different in execution and serve different purposes in your overall marketing strategy.

However, Email Marketing for small businesses still performs better than Social Media in the following case:

• Reach – unfortunately, having 2,000 email subscribers and 2,000 Facebook fans is not the same thing.

• Higher click rate – According to other statistics email marketing campaigns can see 50-100 times the click-through rates from Facebook and Twitter.

• Higher conversion rates - Email marketing drives more conversions than any other marketing channel – including social and search (according to a report by Monetate).

• More direct conversions

• Better ROI

• It is easier to build

Join us for a fascinating conversation with Roger Overall, Director & Co-Founder of Show & Tell Communications Ltd, about "Almost Everything About Newsletters For Business"

Topics we will discuss includes:
- What type of company benefits from a newsletter
- Leverage the benefits of newsletters
- Reasons not to have a newsletter
- How to build your email list

Let's kick start September with the right foot.
Don't miss this session. Wednesday September 7th at 1pm.