TELUS International Ireland is to donate €50,000 to Irish charities My Lovely Horse Rescue and Aware after reaching its annual fundraising target in just one month. Almost 500 team members from the global customer experience and digital IT solutions provider’s Cork, Dublin and Mayo branches took part in a sponsored virtual climb of Mount Kilimanjaro last month to raise the funds.
Each charity will receive €25,000. These funds will support more than 2,000 calls to mental health charity Aware’s
When world-leading tech firms were deliberating where to post their European headquarters, Ireland moved quickly to make the Emerald Isle the most attractive choice. When it comes to e-scooters, however, Ireland’s approach of taking its time before legalising appears the smarter play. As Deputy Prime Minister Leo Varadkar noted on TIER’s tie-up with Enterprise Ireland-backed Luna Systems: “These kinds of innovative partnerships can provide Ireland with a ‘second mover advantage’, helping us avoid some of
-Cork Chamber 202nd AGM at The Imperial Hotel, South Mall: New Board Members Appointed-
Addressing the assembled members in the Imperial Hotel, Chamber President Paula Cogan said;
“Over the past 18 months Government has delivered the appropriate supports and business has risen to the challenge. But we are now in a position where if pandemic related progress holds true, an earnest conversation can be had about moving beyond supports. But there must remain an outstretched arm, should any sector falter, or
LYNOSLIFE, the leading Irish health, wellbeing and cosmetics manufacturer, has today announced the appointment of Barry Connolly as Associate Director.
LYNOSLIFE employs a team of 120 across their Cork and Mayo campuses. The company offers a diverse range of services including contract manufacturing, formulation and cosmetic creations. With over 20 years industry experience, Mr Connolly has also held the role of Head of Supply Chain management with LYNOSLIFE since 2018. Having previously worked
daa is pleased to announce the appointment of Kevin Cullinane as the company’s new Group Head of Communications.
Kevin has worked with daa for the past fifteen years and previously held the position of Head of Communications at Cork Airport for the past seven years and prior to that, as Cork Airport’s Head of Aviation Marketing.
Kevin is currently the Chairman of the Airport Council International (ACI) Europe Communications Forum after being elected to the position in February 2020.
He has been a
Sketch and the City
Imperial Hotel launches new cocktail hot spot with a focus on local and sustainability
A new cocktail hotspot has opened in the heart of Cork City - ‘Sketch’ at the Imperial Hotel. The vibrant bar will also serve a selection of birdcage tasting platters filled with local produce, and the venue will spill onto Pembroke Street, which is being redeveloped into Cork’s latest pedestrianised outdoor hospitality space.
The Sketch launch took place on Friday evening 15 October, and saw a
John Rooney, managing director, Flogas Ireland (on right) presents the 2021 Flogas Men’s Irish Amateur Open trophy to Peter O’Keeffe from Douglas, Cork, this year’s champion.93 players from 11 countries took part in the Open, held at the European Golf Club in Wicklow from 15-17 October 2021. Flogas has sponsored the competition since 2016.
Peter O’Keeffe is just the seventh player in history and the first since Padraig Harrington in 1995 to win the Irish Open and the Close in the same year. Speaking after
-Business Confidence Returns to Pre-Pandemic Levels-Slightly over one fifth of businesses returned to air travel in Q3 2021. Increased uptake from Q1 2022, with 32% air travel for business expected However, 64% of respondents expect air travel for business in 2022 to be under 40% of 2019 levels62% of respondents anticipate an increase in turnover in the fourth quarter of 202183% confidence levels in the Irish economy at the end of Q3 2021 Consistent with previous quarters, Covid-19 ranks as the top threat
Ireland's leading promotional gift company, ASA Marketing, has rebranded to ASA with an iconic new look that reflects its position as industry leaders committed to sustainably sourced corporate gifts.
The newly branded ASA (A Simple Answer) offers seamless gift solutions to its clients both locally in Ireland, as well as globally through its formal co-operative partnership. As the sole Irish partner within IGC Global Promotions, ASA has access to an exclusive network across 46 countries
Oct 16th was World Food Day. This day is especially important to highlight the impact of ethical food consumption and the roles and rights of farmers across the world, including our own hard-working farmers here in Ireland.SERVE'd Up Cookbook published by SERVE looks at these issues in detail through articles and presents recipes from all the countries we work in. This is a perfect ethical gift to get your colleagues or customers this Christmas!
You can watch our World Food Day reflection on our YouTube
Key Appointments for Leading Legal Practice with two new Partners
Leading Irish law firm Holmes O’Malley Sexton LLP is pleased to announce the promotion of two top lawyers to its partnership, as further evidence of how its depth of talent and quality underpins the firm’s strategy for continued growth.
Legal experts Rachael O'Shaughnessy and Sean Fitzgerald, who are both nationally recognised for their impressive client portfolios in the areas of medical negligence, workplace accidents and industrial
Thermo Fisher Scientific, based in Currabinny, have donated €56,000 in IT equipment to four Cork groups — the Carrigaline Family Support Centre, Coláiste Muire in Crosshaven, Barnardos and Ashbourne House Direct Provision Centre in Glounthaune.
Speaking ahead of the delivery of 25 desktops to the Carrigaline Family Support Centre, Pat Rigney, Thermo Fisher Scientific IT Manager, said: “At Thermo Fisher Scientific, we are committed to giving back to the community around us. These four groups provide
7 Delicious Years as The Lismore Food Company celebrates their Birthday.
The Lismore Food Company have hit the ripe old age of 7 and it's sure to be a fabulous year! The company's incredible array of delicious fine food and drink and their exquisite Orange & Gold Hat Boxes have been 'wow'ing people everywhere.
Their fabulous new LookBook is filled with hampers, gifting and a range of beautiful new products perfectly timed for gifting season. It has been a magical, wonderful and entirely delicious 7
Flogas managing director John Rooney with Irish international Robert Moran and Trevor Randolph from the Metropolitan Golf Club in New York at the launch of the 2021 Flogas Irish Men's Amateur Open Championship which returns this weekend following a one-year absence due to Covid-19.
93 players from 11 countries will compete at The European Club in Wicklow from 15-17 October for the prestigious title, which was first played for in 1892.
Ireland international Robert Moran was joined by American duo
Ronan Daly Jermyn (RDJ) has been awarded the ‘Investors in Diversity Silver' mark from the Irish Centre for Diversity in recognition of the firm’s commitment to equality, diversity and inclusion in the workplace.
‘Investors in Diversity’ is Ireland’s premier all-encompassing equality, diversity and inclusion accreditation mark. The programme is run by The Irish Centre for Diversity and is supported by Ibec. Companies that engage with the initiative are provided with a structured framework that
In a world where a great deal of uncertainty remains, social entrepreneurs are stepping up with solutions to social problems and are inspiring others through taking action. That’s according to Tim Griffiths, CEO of Social Entrepreneurs Ireland (SEI) who yestderday held a special online event - the SEI Gathering - recognising the achievements of social entrepreneurs this year. Six organisations from the SEI community who are spearheading innovative solutions to social problems were honoured at
Triskel’s jazz offering is an integral part of the Guinness Cork Jazz Festival, often providing a haven from the busyness of the city during a jam-packed weekend. This year, Triskel have curated a weekend of cinema and concerts featuring the best of local and international jazz legends.
Cork musicians Paul Dunlea and Cormac McCarthy join forces on Friday 22nd October for a set that will include both standards and original compositions. On Saturday 23rd “piano whisperer” Marc Copland is taking to the
“Budget 2022 has potential to provide a stable segue between the pandemic and an unsuppressed economy. It must guide us through to 2023 without either underestimating current challenges or overheating the economy and the finer sectoral details are critical to ensure it delivers on this intent,” said Cork Chamber President Paula Cogan.Business Supports
Budget 2022 provides a pathway for businesses who are beginning to emerge from the COVID19 pandemic. It is welcome to see an allocation of €60million for the
After a gap of over two years due to the COVID pandemic, Ireland’s biggest youth regatta is back with over 100 young sailors coming together for the Investwise Irish Sailing Youth National Championships at the Royal Cork Yacht Club, Crosshaven.The event will be held 28-31 October.
David Quinn, MD, Investwise Financial Planning, commented: "We are delighted to support this wonderful event for young sailors. Sailing teaches important life skills such as awareness, responsibility, patience and respect, as
With many organisations in the process of returning to the office, businesses may have concerns navigating through this new territory, especially when it comes to cybersecurity.
SMEs IT service provider Radius Cork want to better understand the cybersecurity issues that businesses are currently facing to identify trends across industries to ensure that businesses are prepared when it comes to safeguarding their data.
If you have a moment to spare, this short survey should only take 2 minutes to
University College Cork is home to some of the world’s top experts in their fields and who are committed to on-going world class research, ensuring their knowledge and skills remain cutting edge.
UCC’s community of academic experts also work as consultants across all industry sectors, to innovate business models, accelerate growth through innovation and to play our part in the Government’s Strategy for Growth by contributing to a smart economy.
UCC academic experts can work with your organisation
Wilson Architecture is delighted to announce the promotion of three senior staff members to executive positions within the company. Peter O’Donovan has been appointed to the Board as a Director, with Marcus Reid and Brian Westlake being appointed Associate Directors.
Peter O’Donovan has been an Associate Director with Wilson Architecture and has worked with the company for over 18 years. During that period he has been involved in the management of numerous large-scale commercial, residential,
Rebel Spirit Awards announced.
Awards to recognise Cork people and companies that “did sound things” during the past 18 months of lockdowns.
MBC Financial, a Cork based Financial Services company has announced the Rebel Spirit Awards, an event to recognise Cork people and companies that provided help during the lockdown to make life easier for the people in Cork and beyond.
The awards want to pay tribute to the artists, musicians, companies, community activists, public service members and more that
Your business can be an advocate of the Global Goals from right here in Cork!
Presently SERVE offers educational programmes that demonstrate the global impact of local actions on disadvantaged people and vulnerable communities in the Global South.
Following our Think Global Act Local programme, participants volunteered with local initiatives of their choosing around Ireland and virtually, and SERVE also assisted and mentored the Cork Global Goals Youth Village volunteer committee, funded by the European
October is National Reuse Month, and to help us play our part, Cork County Council and Cork City Council have launched an innovative circular economy initiative called Revive Paint, which involves the production of good quality, affordable paint by two Cork based social enterprises using paint which they collect from local authority civic amenity sites.
The social enterprises involved are Northside Community Enterprise (NCE) in Farranferris, Cork City and Cycle Sense based in Skibbereen.
Hundreds of people are expected to attend the Cork Car Show at the Cork International Hotel in association with Cork Airpiort where hundreds of classic, vintage, Harleys and Goldwings cars will be on display.
The Cork International Hotel Car Show will take place on Sunday, October 10th at the Holiday Blue Carpark of Cork Airport. This is the fifth year of this hugely successful event and it will run from 11am to 4pm.
The event is a charity fundraising event and this year it will raise funds in
Following the the publication of the National Development Plan (NDP) Cork Chamber, the voice of business in Cork, has said that the NDP can only be a success if it is delivered.Conor Healy, Cork Chamber CEO said, “The clarity provided by the NDP will be well regarded by a business community anxious to ensure that fit for purpose infrastructure enables and facilitates economic growth. It is clear that the context for infrastructural development is evolving at the pace that is indisputably required to
The Lismore Food Company have this week launched a sumptuous range of new products, hampers, gifts and gift cards to delight this season. Twenty six fabulous new products are unveiled and sixteen new hampers celebrating the great and wonderful who have come from or visited Lismore – Mitford, Thackeray, Carnegie, Paxton, Fred Astaire and even Conan Doyle! More hot orange and gold ‘Lismore’ Hat Boxes too– some fabulously small, packed with delicious treats and some enormous and extravagant ones, all filled
The Imperial Hotel have received an Eco-label from Green Hospitality for introducing an Environmental Action Plan
focusing on Energy, Waste & Water Management.
Sustainability is a key priority at the Imperial Hotel. They have developed a number of initiatives over the past year including the ‘Because We Care’ programme, their environmental management policy, and a sustainable restaurant. They are constantly looking for ways to lower their carbon footprint and source locally, from the parklet down to the
Commenting on the announcement that Ryanair is to reopen its base at Cork Airport, Conor Healy, CEO of Cork Chamber said:
“Today’s announcement by Ryanair that it is to reopen its base at Cork Airport is a huge vote of confidence in the region. It will help to position Cork on the road to economic recovery as the airline facilitates a great deal of business and tourism not only in Cork but throughout the entire southern region. Today’s news means that Cork Airport can begin to build on the momentum
We are offering a FREE full financial review to all Cork Chamber members until the end of October.
We can accommodate a personal meeting or an online review via Zoom or Phone call.
Areas to cover:
-Savings & Investments
-Pension & Retirement Planning
Cork GAA are delighted to offer their “Rebels' Rising Premium Seat offer” for Pairc Ui Chaoimh to fellow Cork Chamber members.
The stadium which hosts games for the Cork Hurling and Football teams along with the Cork Ladies Football and Camogie teams, along with a large number of club games, has been recognised as one of the premier sporting venues in the country. The stadium which re-opened in 2017 has also seen artists such as Ed Sheeran and Rod Stewart perform at the leeside venue, with Westlife,
Be A SuPAWhero will run from October 1st to 31st and funds raised will go towards training a further 25 autism assistance dogs. This will allow Autism Assistance Dogs Ireland (AADI) to reopen their waiting list in 2022 and offer more children the life changing support of an autism assistance dog.
In 2021, AADI reopened their waiting list and allocated 30 assistance dogs in under 2 MINUTES to 30 very grateful families. Sadly, the AADI waiting list is now closed but the Be A SuPAWhero campaign aims to
Cork Chamber and Adare Human Resource Management announce strategic partnership to provide expert HR, Employment Law and Health & Safety advice and guidance to support members with the safe return to the workplace and beyond
As offices implement staggered reopening across the country, Cork Chamber, the voice of business in Cork, has urged employers to be proactive in preparing for a new post-Covid workplace and to support its members, has announced a strategic partnership with Adare Human Resource
Cork Chamber, the voice of business in Cork, has welcomed the publication of the Government ‘Housing for All’ Strategy as an important first step in recognition of the seriousness of the housing challenges that exist but has concerns regarding delivery.
Cork Chamber President, Paula Cogan stated “The housing crisis impacts across all aspects of society and on the business community as suitable and affordable accommodation is a prerequisite in any growing and successful economy. To meet the needs of
By now you’ve all likely seen the coverage and reports around The Great Resignation, with reports highlighting that up to 40% of employees are considering leaving their current job in the next year.
We know that the last two years has been a steep learning curve for both employees and management, changing how we work, collaborate and communicate. According to Harvard Business Review the combination of new return-to-office mandates, previous departure plans that were delayed by the pandemic, and many new
Come Together Again, to Celebrate Arts and Culture:
Culture Night 2021 promises an evening of live and online events in Cork City
With the announcement of further re-opening of the arts and cultural sector in the next few weeks, the return of evenings of music, art, dance and theatre are now tantalisingly close. The event that heralds the Autumn arts season, Culture Night, is in planning all across the country, and Cork City’s cultural community, as always, have some real treats in store.
As the reality of the climate emergency becomes clearer every year, thinking about and acting on sustainability is no longer a nice-to-do but a must-do for all businesses, from the smallest start up to the largest multinational.
While everyone wants to play their part, the reality is that sustainability is complex. It’s common for businesses to get side-tracked by the easy wins like charity work and green initiatives in the workplace. It’s also easy to get overwhelmed with endless terminology, like CSR,
Record levels of companies looking to upskill their workforce-In-house bespoke training in high demand- 9,110 subsidised training programs delivered in 202081,895 people upskilled via Skillnet Ireland network in 202021,600 companies supported through Skillnet Ireland training
Resilience and optimism are proving to be key factors for business leaders in weathering the challenges of the last 18 months, and fuelling the determined spirit that is reshaping teams, how they operate and their workflows.
(“Altada”), a global provider of artificial intelligence (“AI”) solutions that enhance automation and data-driven decision-making for companies across sectors, announced today that Denis Canty has been appointed as Chief Technology Officer (“CTO”) based in Limerick, Ireland. Denis will lead Altada’s vision for technological advancements in the AI industry to further enable Altada to deliver enhanced outcomes for clients.
“We welcome Denis to our team as we continue to develop industry-leading solutions
Cork Chamber welcomes the High Court judgement to uphold An Bord Pleanála’s permission, granted on June 17, 2020, to Cork City Council for remedial works to the quay walls, public realm improvements and flood defence works at Morrison’s Island.
Speaking following the decision, Paula Cogan President of Cork Chamber said:
“Today’s judgement is to be welcomed, meaning long overdue upgrades to the dilapidated and car-focussed Morrison’s Quay and Father Matthew Quay can now get underway. A south facing
Significant investment in Pro Bono supports Matheson’s Impactful Business Programme
Matheson, Ireland’s largest law firm, has appointed Niamh Counihan as Pro Bono Partner. Niamh will dedicate 50% of her professional time specifically to pro bono legal activities, with the other 50% continuing to be dedicated to her responsibilities as Matheson’s Director of Legal and Regulatory Affairs.
Niamh will be responsible for working with management to refine Matheson’s pro bono strategy and for leading the
The Crann Centre has launched a €500,000 fundraising campaign to build an inclusive playground and leisure area for families with disabilities, set to be the first of its kind in Ireland.
Designed by families for families, the urgent need for this fully accessible amenity is supported by University College Cork research, run in partnership with Crann, a charity that provides supports for those living with neuro-physical disabilities. Of the 200 service users of Crann and their families who took part in
-Government & Business Must Work Harder for Cork to Succeed-
Cork Chamber of Commerce has launched its Strategic Plan 2021-2023 with a clear vision to be a world-leading Chamber of Commerce delivering on a progressive economic, social and sustainability agenda at the heart of a vibrant business community.
After 202 years working for business, ‘Dynamic, Inspiring, Responsible, and Purposeful’ are the core values that define operations at Cork Chamber and will enable it to best represent almost 1,200
TELUS International Ireland, a global provider of multilingual digital customer experience (CX) and digital IT solutions, has announced the appointment of Ainhoa Toro as Digital Marketing Specialist within the Brand and Communications team. With extensive experience in communications, Ainhoa will be responsible for supporting the creation and delivery of brand and content marketing strategies and enhancing the overall digital presence of TELUS International Ireland.
Ainhoa joined TELUS International
-Cork Docklands, City and Urban Accommodation Vision Is Unviable & Unaffordable-
-Viability and Affordability of Apartments Remains Unresolved by Government-
The housing crisis in Ireland requires immediate intervention with a focus on private development in parallel with social and affordable housing. In Cork no new private apartment schemes of scale have been completed since 2008. As long as viability and affordability of apartments remains unresolved by Government the delivery of new urban
For field service businesses growing and scaling means you need a business growth strategy that outlines the tools, resources and processes you need to support increased workloads and larger projects. The first step to this outline includes taking a long hard look at your current tech stack to determine if you’ve outgrown your existing software.
So what if you’ve determined that it’s time to upgrade your software? With many different field service management solutions on the market, it can be overwhelming
Cognate Health, the leading nationwide occupational health provider, has announced the appointment of Dr Shane Farrelly as its new Senior Medical Consultant in response to the company's rapid growth. With over 30 years’ experience as an expert in international occupational medicine, Dr Farrelly will be responsible for providing health-related advice and expertise to clients navigating the pandemic, along with informing risk assessment and policy recommendations in line with guidelines.
Dr Farrelly is
Cork Chamber has urged Government to give clarity on Covid business supports and to address the deepening crisis of our aviation sector.
For almost 14 months now businesses and their employees have weathered restrictions and closures. Some of the worst affected are those right at the core of our communities and local economies, the SMEs operating in tourism, hospitality, leisure, aviation, retail and culture. The Covid business supports have been pivotal to economic continuity, but continued action to
Joint statement from Cork, Ennis, Galway, Limerick, Shannon and Tralee ChambersChambers call on Government to interveneA joint statement issued today on behalf of the largest business representative bodies in West, Mid-West and South-West, representing 2,787 member organisations and supporting 199,500 said: “The Chambers regret to hear the announcement by Aer Lingus of its intention to close its base at Shannon and temporarily at Cork. We acknowledge that the aviation sector has been devastated by the
Cork Chamber announces partnership with Causeway: Ireland Scotland Business Exchange.
In recognition of shared ambitions to facilitate opportunities for members to grow connections to support business growth between Cork, Scotland and Northern Ireland, Cork Chamber is pleased to announce a new partnership with Causeway: Ireland Scotland Business Exchange.
As part of this new partnership, both membership organisations will work together in supporting each other’s activities for attracting
A state-of-the-art app designed to bridge the gap in communication between doctor and patient following consultations has won the prestigious MedApps Challenge, sponsored by Cognate Health. Emma Doyle and Anna Clancy, Biomedical Science students at University College Cork won the UCC Biomedical Science and Medical Research and Technology Societies competition, which was hosted in association with MTU Biomedical department.
The second-year students receive a cash prize as well as a support and
Headline statistics:65% of respondents say the exit of the UK from the EU, and the new EU-UK trading relationship, has had a negative impact on their business.67% have experienced increased costs due to additional customs administration and paperwork.70% have seen delays in the delivery of products and supplies due to new customs procedures.62% have experienced increased costs associated with sourcing products/supplies from the UK.49% are having problems understanding customs procedures.The results of a
Thermo Fisher Scientific has appointed Shane Buckley as its new Senior Human Resources Manager for Irish operations. With over 20 years’ HR experience, Shane will be responsible for leading the HR team that serves the global life sciences company’s operations in Ireland, which has a 560-strong workforce nationwide. His appointment comes at a time of growth for Thermo Fisher Scientific in Ireland, with its largest Irish site — a Contract Development and Manufacturing Organisation (CDMO) in Cork — seeing a
Cork motor company announce expansion despite pandemic
Suzuki to join Opel, Honda and Mazda as part of Kevin O’Leary Group
One of Cork’s longest-established motor companies have said growth and expansion remains the focus despite a challenging year, as they announced plans to expand their existing car franchises this summer.
Kevin O’Leary Group have become a household name in Munster over the last 58 years, with retail motor locations in Silversprings, Bandon and Clonmel, Co
Cork Training Centre under the remit of Cork ETB delivers an extensive range of training for Cork employers. Courses are designed to meet the needs of industry with a view to meeting the demands of the national skills strategy.
In addition to the Bishopstown campus there is a Biopharma Facility and a dedicated hospitality campus where a range of Hospitality Education programmes from craft skills to Leadership development take place. Additionally, needs analysis and bespoke training is provided as
Paula Cogan, President of Cork Chamber comments on the latest evolution of COVID-19 restrictions.
“While the announcement by Government of phased reopening is welcome, every intervening week of lost economic activity has grave consequences for the economy, and the impacts on the number of businesses that will survive and emerge from this pandemic. Every milestone must be met or surpassed with vigour. There is an irreconcilable tension between public health ambitions and the resumption of full economic
Cork Chamber welcomes significant Urban Regeneration and Development Funding
Speaking following the announcement of URDF funding for Cork today, Paula Cogan, President of Cork Chamber said,
“The announcement of significant enabling funds of €353.4m for the Cork Docklands means that Ireland’s largest, most ambitious and exciting regeneration programme can move ahead with confidence. In the Cork Docklands, there is room for a population of 25,000 and a workforce of almost 30,000 providing opportunity
Funding, Planning and Appeals Mechanisms Must be Reformed for Delivery
If Cork is to remain globally competitive and fulfil its role nationally as set out in the National Planning Framework (NPF), significant Government investment that is focused and targeted to unlock the region’s potential is required. In a recent submission to the National Development Plan (NDP) review, Cork Chamber recommended a ‘most ambitious’ approach must be taken to capital investment spending for the region.
Reacting to the news that the challenge blocking the development of the M28 to Ringaskiddy has been refused leave to appeal to the Supreme Court, Chamber CEO Conor Healy stated that “this decision is highly significant in that it now paves the way for the M28 Ringaskiddy upgrade to move ahead without further delay. This essential piece of infrastructure, which is of national and regional importance, has been long delayed generating huge frustration.”
“The residents and daily commuters along this
Permanent TSB and Bibby Financial Services Ireland unveil exclusive partnership offering Irish SMEs funding solutions designed to improve cash flow or finance growth plans
Invoice Finance facility will enhance range of options available to new and existing Permanent TSB customers with funding for cashflow, M&A / MBO activity or corporate restructuring
Exclusive partnership between leading retail and SME bank and a specialist lender is set to transform the Irish financial services landscape
The National Transport Authority allocations totalling €45.39m for 80 sustainable transport projects in Cork city and county has been strongly commended by Cork Chamber.
Speaking today, Conor Healy, Cork Chamber CEO said, “This allocation represents the true commencement of the game changing programme of improvements that is set out in the Cork Metropolitan Area Transport Strategy and beyond.”
“Quality of life will continue to be a defining feature of the competitiveness of our region and this