An Introduction to Design Thinking

This Masterclass introduces Design Thinking methodology. You will discover how to apply the principles of Design Thinking to address real world challenges in your own business or organisation.

You will learn how to apply a user-centred, iterative approach when tackling complex problems and developing products and services. You will examine the use of empathy mapping as a process for understanding a customer’s journey to your product or service.

Learning Outcomes

• Core elements of Design Thinking
• Design Thinking with empathy

• An introduction to Design Thinking processes and methods
• An appreciation of the importance of empathy in Design Thinking