Communicating Sustainability: Building Trust and Enhancing Credibility

The Sustainable Cork Programme (SCP) is designed to set a vision for a more sustainable and resilient Cork, empowered by a thriving business community.

As proud SDG Ambassadors, designated by the Department of Climate, Energy and the Environment, Cork Chamber continues to embed the UN Sustainable Development Goals (SDGs) across all our activities and initiatives. This event supports the broader achievement of the SDGs by promoting credible, transparent and responsible sustainability communications.

This session will highlight the growing importance of communicating sustainability with clarity and credibility in an evolving regulatory landscape. It will explore how businesses can avoid greenwashing in light of the upcoming Green Claims Directive, and how embedding the SDGs can support meaningful climate action and social impact while strengthening audience trust.

Why you should attend:
- Find out how to make sure your sustainability claims are clear, accurate and well supported
- Learn how to translate complex sustainability activity into engaging narratives that build trust and organisational credibility
- Discover practical approaches to engaging target audiences through sustainability communications that truly resonate

Speakers:
Dr. Jamal Miah, Principal Consultant ESG & Sustainability, DNV

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Jamal is a sustainability leader with 15 years of experience driving impactful change across industries. His expertise spans the full sustainability spectrum, from navigating complex ESG regulations to designing and implementing strategies for sustainable products, supply chains and operations. At DNV, he co-leads the Green Claims practice across Europe. In this role, he works with a diverse team helping clients develop and substantiate claims, ensuring they are robust and credible. He has worked on several projects covering ecolabels, carbon, circularity, and broader environmental claims.

Susie Horgan, Managing Director, Springboard Communications and VP of Cork Chamber

Susie Horgan is Managing Director of Springboard Communications, a B Corp-certified Irish agency that helps organisations communicate sustainability with clarity and credibility. She partners with C-suite leaders, communications and sustainability teams to develop strong sustainability narratives, grounded in proof points and measurable targets. Susie's work spans story-mining workshops, stakeholder engagement planning, leadership communications training, and integrated campaigns that build understanding internally and trust externally. She is also Vice President of Cork Chamber.

Laura Lahiff, Sustainability Lead, Munster Rugby

Laura Lahiff is Sustainability Lead at Munster Rugby, where she embeds climate action and social impact into operations, fan engagement, and community programmes. She combines practical experience in engineering and environmental policy with a passion for using sport’s cultural influence to reach hearts and minds. Drawing on Munster’s recent experience in balancing clear sustainability storytelling with practical action, Laura demonstrates how organisations can harness cultural power and language to inspire action, influence behaviour, and engage audiences in new ways across a range of topics. Munster Rugby has been designated as SDG Champions (2025 – 2027).

Moderated by:
Dr Alicia Mateos-Cárdenas, REEValue & Sustainability Lead, Cork Chamber

Alicia leads the EU LIFE-funded energy project REEValue, working with Irish and European partners to advance energy efficiency and renewable energy across value chains. She also serves as a central, cross-functional lead for all Chamber sustainability activities, working closely with the senior management team and the Sustainability Committee. Alicia holds a PhD in Environmental Science and was recognised by The Irish Times as one of the "50 People to Watch in 2026" in the Sustainability category.

This Sustainable Cork Programme online event will explore the theme of communicating sustainability in an era of heightened regulatory and market scrutiny. The session aims to build awareness, reduce greenwashing risks and share practical approaches to delivering clear, credible sustainability communications that drive trust and impact.

The Sustainable Cork Programme is in association with Cork Chamber Skillnet, ESB Generation & Trading and SE Systems.

In association with

The Sustainable Cork Programme is rooted in the Chamber's commitment to the UN SDGs and the vision for Cork and is designed to set a vision for a more sustainable and resilient Cork, empowered by a thriving business community.

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Date and Time

Friday Mar 27, 2026
11:00 AM - 12:00 PM GMT

Location

Online

Fees/Admission

Free - Registration Essential