Cork Chamber & MII Cork: A Toast To Marketing in the Drinks Industry

Join us for this virtual event in collaboration with the Marketing Institute Cork where we will welcome Micheal Barry, Managing Director of Ireland's largest Independent Premium Drinks Distributor, Barry & Fitzwilliam. Established in 1982, Barry & Fitzwilliam represent an exceptional portfolio of over 120 international wine, spirit and beer brands such as; Jagermeister, BrewDog, McGuigan, Villa Maria Wines, Tia Maria and Graham Norton Gin. 

Micheal Barry MD, Barry & Fitzwilliam

Previously Ernst & Young Entrepreneur of the Year Finalist and a certified public accountant, Michael Barry brings a wealth of knowledge and expertise to the fore as he continues to lead his company to success, despite challenges such as recessions and global pandemics. He has always valued the importance of marketing for growing the Barry & Fitzwilliam portfolio and also in driving distribution of these premium drinks brands across both on and off trade. 

Don't miss this informative session to learn how to successfully market in an regulated industry. Find out what learnings have helped Michael shape his business and what his secrets are to staying at the top of his industry for almost 40 years!