Cork Chamber & MII Cork: Culture at the Core - Building Brands from the Inside Out

Join us for 'Culture at the Core - Building Brands from the Inside Out' in partnership with the Marketing Institute Ireland, Cork.

Culture is not a nice-to-have, it is the engine behind performance, engagement and brand strength. Long before a customer ever interacts with your brand, its foundation is being shaped internally. Culture is built in the everyday moments: how teams perform, how leaders lead and how people behave under pressure.

Hear from leaders with deep expertise in organisational culture, elite performance and behavioural psychology to explore what truly drives long-term success.

Speakers will include:

Mike O’Donnell, VP Enterprise Leader, ERP at BioMarin Pharmaceutical Inc. & previously Head of BioMarin Ireland
Recognised culture champion, Mike leads with engagement at the centre of his strategy and will share first-hand experience in motivating teams, embedding culture at scale and demonstrating how strong internal cultures directly influence performance outcomes and brand perception.


Angela Coholan, Occupational Psychologist & Director, BioThrive
Working with both large organisations and smaller, agile teams, Angela focuses on building cultures that drive results, strengthen leadership behaviours and align internal performance with external brand promise. She will explore how behavioural science, leadership habits and everyday team interactions shape culture in practice.