Developing a WeChat strategy for your business in China

WeChat is sometimes described as the Chinese equivalent of WhatsApp, but in reality, the WeChat app has a lot more functionality than WhatsApp, including the widely-used instant payment and money transfer facilities. If you are interested in the Chinese market, in e-commerce with China or in app development, then you need to understand how WeChat works!

Tap into China’s 700 million WeChat users and understand what they like and dislike about your products and services.

Understand how WeChat can improve your stakeholder communications and build a community to keep professional readers more engaged.

Follow how to use WeChat as an export tool, how to generate demand for your brand, and how long it takes to set all this up.

To learn more about the WeChat phenomenon and how it is changing the face of e-commerce and communications in China, join the Enterprise Europe Network for this half-day workshop, which is delivered by an expert from the EU SME Centre (China).  The workshop will focus on:

• Getting to the core of WeChat features
• Understanding user behaviour
• Learning about cross-border e-commerce
• Positioning your brand and promoting it via WeChat

​About the Trainers

Mark Hedley, EU SME Centre Expert
Mark has first-hand experience of carrying out on-the-ground business development for foreign companies of all sizes looking to enter the China market. Having spent six years living and working in mainland China, including for a market entry consultancy in Shanghai, Mark has undertaken dozens of business-to-business market research projects in China for a wide range of clients from the advanced engineering, education, energy, healthcare, ICT, and manufacturing sectors. Mark has an in-depth understanding of China’s E-commerce sector and has helped many companies develop tailored marketing strategies for the Chinese market, integrating emerging digital marketing tools such as WeChat.

Mark is China Business Adviser for London and the South East region at the China-Britain Business Council. A fluent Mandarin speaker, he holds a Masters in Chinese Business and International Relations from the University of Sheffield. 

Adam Knight, Tong Digital
Adam is the cofounder of Tong Digital, a leading digital agency at the forefront of branding, communication and technology services in China. Tong leverages the power of social commerce to create fast, effective and sustainable solutions to get European brands in front of China’s new generation of tech savvy consumers. Adam speaks regularly at industry and academic events in the UK, Europe, China and Hong Kong. He holds degrees in Chinese Studies and Social Science of the Internet from the University of Oxford.