Developing Digital Marketing Campaigns for 2022

Benjamin Franklin was quoted saying  “If You Fail to Plan, You Are Planning to Fail” and this is never more true than when it comes to digital marketing campaigns. To ensure a high return on your investment and ad spend it is important that you understand the key steps in planning and implementing your digital marketing campaign.  This session will walk you through the key steps and give tips and advice on how to create robust, integrated digital marketing campaigns. Templates will be shared on the day that will help with your planning, implementation and measurement.

• Understanding the customers’ online journey and why it is important to the success of a digital marketing campaign
• Key steps in planning a digital marketing campaign
• Understanding how to use digital marketing channels together to create an integrated digital marketing campaign
• Creating effective landing pages
• Measuring the success of the campaign
• Q&A throughout