Digital Marketing for Decision Makers

Marketing budgets are never infinite. So what's the best (and worst) use of your time and money? Phil from SquareFish is lifting the lid.

SquareFish Angel Investing have been adding rocket packs to businesses for 11 years. They provide not only investment, but also digital marketing know-how, some tech genius and experienced business guidance all rolled into one partnership package.

Phil Teare started his first company back in 2006, before creating the SquareFish concept in 2010 and has many businesses to his name since then.

No business has an infinite digital marketing budget, so how should you choose the best (and worst) use of your time and money? Phil from SquareFish has spent the past 11 years testing answers to that question, and is here to share all.

Discover all the need-to-know principles required to make great decisions in digital marketing. We'll show you how to choose which areas will give you the best value. Spoiler alert: one size does not fit all. Everything you learn will also be translated into actionable steps for your specific business. As well as tried-and-tested tips, we will also reveal some of the entertaining pitfalls we've seen over the years.

Phil will discuss:

• The best (and worst) ways to spend money in digital marketing

• Actionable overview of how Search Engines work, Social Media fundamentals, Paid Advertising and Conversion Rate Optimisation

• Critical marketing fundamentals all decision makers should know

• Tried and tested tips and tricks from years at the coal face

• Red flag pitfalls to avoid