Digital Marketing/Social Media for Business Course

These four days, comprising in total of 8 modules on Digital Marketing/Social Media will greatly impact on how your business sees and uses digital/social.

Each of the four days comprises of modules designed for businesses to get the most value of online marketing and communications.

The modules have been designed by the Cork Chamber of Commerce from feedback of their members and with the trainer Damien Mulley, who has several years of experience in digital marketing. These modules are practical and use of a laptop is greatly encouraged so you can make changes to your digital marketing during the course itself.

After completing 7 modules, your final module is tying all you have learned together to build a digital marketing plan/strategy. After attending this course you will be able to increase traffic to your website, convert more website visitors into customers, use social media to generate sales and/or build a positive reputation, be mobile ready and aware and be able to evaluate future technology and marketing techniques.

The course will cover the following:

Day One
- Search Optimisation, website conversion and web traffic tools
- Targeted Advertising with Google, Google Analytics and creating landing pages

Day Two
- Content Creation: Using a blog or your website to create attractive content
- Facebook for Business: Using Facebook Pages to market to their Billion+ users

Day Three
- Twitter for Business: Using Twitter for sales, support and marketing.
- Linkedin: Using this business social network for lead generation and building the reputation of your business

Day Four
- Mobile Future: Should you create an app? What is the work involved. Getting your company ready for the mobile revolution
- Devising a Marketing Plan: Creating a template for your company to be efficient in digital marketing