Google Analytics

This course will leave you with a clear understanding of how to get the most out of your Google Analytics account.
The course will start with walk through the interface, this includes showing you how you can remove your own traffic from your Google Analytics reports before an overview of the account metrics - so right from the start you’ll know your bounce rate from your conversion rate.

Before going into individual reports we’ll concentrate on the one factor that is commonly cited as the reason why most companies fail at web analytics: goal setting.

This course will walk you through step-by-step how to identify, set-up and manage website goals in your Google Analytics account so each participant walks away with goals (and possibly funnels) injected into their account and ready to use.

It will help you identify the good quality traffic from the poor quality traffic so you can use the reports to get more quality traffic back to your website.