InterTradeIreland UCC Innovation Master Class: Prof James Cunningham, Newcastle Business School, UK

USING AND EXPLOITING YOUR STRATEGY AND INNOVATION FOR COLLABORATIVE OPEN INNOVATION OPPORTUNITIES AND SUSTAINABLE GROWTH
 

THIS WORKSHOP WILL FOCUS ON HOW TO USE AND EXPLOIT STRATEGY AND INNOVATION IN YOUR BUSINESS TO CAPTURE EFFECTIVELY COLLABORATIVE OPEN INNOVATION OPPORTUNITIES IN ORDER TO SUSTAIN AND GROW YOUR BUSINESS.  THE WORKSHOP WILL PROVIDE BUSINESSES WITH A PRACTICE BASED FRAMEWORK TO IDENTIFY KEY STRATEGIC AND INNOVATION CHALLENGES FACING THEIR BUSINESS AND OUTLINE SOME IMPLEMENTATION STRATEGIES THAT ARE ESSENTIAL IN GROWING AND SUSTAINING A BUSINESS AS WELL AS SOME APPROACHES TO EFFECTIVELY EXPLOIT COLLABORATIVE OPEN AND DISRUPTIVE INNOVATION OPPORTUNITIES.