Good design has to do more than merely look good. To function effectively, it also has to represent the brand values appropriately and resonate with both internal and external audiences.
Often times, a logo might look modern and professionally designed, but it will actually resonate poorly with the intended users. This can be seen clearly in the case of some well-known rebrands of recent years- where trendy new visual identity designs were quickly replaced with the original logo's as a result of poor market response and plummeting sales.
In light of such case studies, we should ask how can we prevent such results from occurring in our own branding design processes?
In this lunch and learn talk, Andrew Brett will outline key considerations for an effective process of branding design including:
1. What questions your designer should be asking of your business
2. What questions you can be asking of your designer
3. We will also touch on how you can get relevant and useful information from your selected audience samples when testing design ideas.