Masterclass in Marketing Excellence: Brewing Award-Winning Campaigns with Birra Moretti,

MII Cork (Marketing Institute Ireland, Cork branch) will be kicking off 2024 in style, hosting their first event of the year, Masterclass in Marketing Excellence: Brewing Award-Winning Campaigns with Birra Moretti, at the Heineken Brewery, Cork, on Tuesday 16^th January, in partnership with Cork Chamber.

Jim Geraghty, Marketing Manager, The HEINEKEN Group will dive into the success of Birra Moretti’s “Life’s Simple Pleasures” campaign, which took home the “Brand Campaign” award at MII’s All-Ireland Marketing (AIM) Awards in May this year.

‘Life’s Simple Pleasures’ celebrated the “Italian way of life” aimed at “playfully showcasing Italians’ love of the small but equally important things in life – from good food to good company” through an integrated marketing approach combining outdoor, e-commerce, off-trade and PR. This unique event will celebrate the convergence of history, creativity, and marketing prowess, located in the iconic Heineken Brewery, the site that launched Heineken into Ireland in 1978.

As well as this, attendees will also gain tips for entering MII’s AIM Awards 2024 as the prestigious awards are officially open for entries from across Cork’s large community of marketing professionals.
Cork marketers are invited to submit their work for consideration across various categories including Marketing Team of the Year, Sustainability Award and All Ireland Marketing Champion.

Discussing the upcoming MII Cork event, MII Cork Chair Ezara Ahern Easter said: “I couldn’t be more excited for our MII Cork January event. The AIM Awards are a celebration of Irish business success, so hearing first hand from the overall brand campaign winner is sure to be insightful.

I would encourage all marketers seeking some creative inspiration at the beginning of the new year to come along, as I trust you will leave this event having learned something new. Our events provide a platform to keep on top of the latest trends, technologies, and methodologies in our industry. This knowledge is crucial for staying competitive and relevant in a rapidly changing world.
 
I would also ask marketing professionals who are particularly proud of a certain campaign or initiative to take the leap by entering the 2024 AIM Awards which honours the fantastic achievements of marketers across the country.”

Jim Geraghty, Marketing Manager, The HEINEKEN Group said: “It was an enormous honour for us to receive the ‘Brand Campaign’ award at the AIM Awards, and to be recognised for our hard work and determination in such a competitive landscape.

“I am thrilled to speak with MII Cork about how we created this campaign and the steps we took to create it. We will discuss everything from our original objectives to the impressive results. Marketing is an ever-evolving industry, with new challenges coming all the time, and we are really proud of this piece of work which was effective yet simple.”

The event will take place on Tuesday 16^th January at 6:00pm at the Heineken Brewery, Leitrim Street. Tickets are €15 for MII Cork members and €25 for non-members.  Tickets are available on https://mii.ie/marketing-events/ Note: There is no parking on-site.