Sales Meets Innovation: The Masterclass for Commercial Growth

In today’s fast-paced market, innovation alone isn't enough, it must be tied directly to sales and customer value. Likewise, sales isn’t just about closing deals, it’s a strategic lever for identifying market needs, shaping innovation, and driving commercial growth.

This 2-hour masterclass led by Alan Maguire (Founder & CEO of ESI) explores the strategic connection between sales and innovation, and why one cannot succeed without the other.

This session will equip you with the tools and mindset to:

• Use sales conversations to spark innovation
• Position innovation as a driver of growth, not just creativity
• Align sales and innovation strategies for maximum commercial impact