SEO Tips & Tools for Small Businesses

If you are an SME that struggles with visibility in organic Google search result pages, this masterclass in SEO is for you.

Hilary Quinn founded Proximo Web Design in 2007 with a focus on accessibility, search engine optimisation and online marketing for business websites. Proximo Web Design gives large and small businesses a top quality online presence. With 10+ years experience and 5 star client reviews, Hilary would love to connect with you.

Learn how to perform a preliminary audit on your business website using free Google tools. Get actionable tips from an industry expert on how to improve your search engine result page (SERP) ranking. The basics of SEO will be covered, along with details of recent Google search algorithm updates that could be adversely affecting your website. Measure the important metrics that impact both your Google ranking, and the user experience (UX) of your website.

Topics covered will include:

• How to analyse key metrics that impact your Google ranking and UX.

• Test your website for key metrics using free tools.

• Source high traffic, low competition keywords to target.

• Basics of SEO including page titles and meta descriptions.

• How to use and test schema markup in articles.

• Use Google My Business for local SEO.