Stand Out From The Crowd: How Doing Good Is Good For Business

69% of Irish consumers are more likely to buy from companies that act in a responsible way, even when compared with cheaper competitors according to a survey done by Ricoh in 2015.

‘Doing good’ or being a responsible business also goes by the title ‘Corporate Social Responsibility’ (CSR) – a concept that is prolific in large companies and increasingly growing in importance for smaller companies. This is because companies who engage in responsible business practices are increasing their competitiveness and reaping business benefits. In addition, large companies are more and more setting expectations of responsible business practices with potential suppliers – be it large or small businesses.

This course will equip you with an understanding of why your business should be concerned about being a responsible business and give practical insights of how you can increase your responsible business practices and reap the business benefits.