The Artform of Communication, of imparting news and information.

Ludgate Propeller Series Episode 4

Communication in Business involves relaying information from one source to another to convey a specific message in order to attain a desired reaction or result. Communications strategies and plans therefore focus on delivering messages effectively to obtain specific results.

The success of firms may be based on developing relationships with clients and other key stakeholders. Respect and exceptional customer service go a long way towards maintaining successful relationships. But the ability to clearly, concisely, precisely and effectively communicate with clients and with each other, as well as to understand other people's ideas and effectively implement them, is paramount to business success.

The evidence of effectively communicating with clients, target clients, media, staff and other audiences is in the results achieved as a direct outcome of the messages communicated.

Our event will focus on the various components of of effective communication such as:

• The message

• Target Audience

• method of dissemination

• The reaction

• The result

We are incredibly fortunate to be joined by Judy Hopkins of Hopkins Communication to talk us through the various components of an effective business communication strategy.

 

Judy Hopkins - Company Partner/Owner at Irish integrated marketing communications agency, Hopkins Communications (Network Cork’s PR Partner)

Twenty years ago, Judy Hopkins started out in the PR, Events, Digital Media and Marketing industry working in in-house retail, tourism and technology marketing roles, followed by international marketing agency positions and then on to the family business, Irish integrated marketing communications agency, Hopkins Communications.

Twelve years ago, she introduced Hopkins Communications’ online and digital media offering, and expanded the PR and events offering, while working across all of their other services such as advertising, promotions and experiential marketing, graphic design and more.

Celebrating thirty-two years in business Hopkins Communications works clients including start-ups, to SMEs, to large multinationals.

Judy was recently named 'Businesswoman of the Month' by RSVP Live and was also named as one of RSVP Magazine's 'Most Influential Cork Women'. Always looking to network, learn and share her knowledge with others, Judy is an active member of the Public Relations Institute of Ireland, Network Ireland – Cork Chapter (where Hopkins Communications is also the PR Partner), Cork Chamber (where she also sits on the Chamber Annual Dinner Task Force) and Cork Business Association. She is also former Chair of the Marketing Institute of Ireland, Cork (and still resides on the committee, with Hopkins Communications being the PR and Communications Partner for the last 10 years) and former Founding Chair of the British and Irish Trading Alliance Cork Chapter, Judy was also a radio host with her show ‘The Business Hour’ on Cork City Community Radio, where she interviewed Cork and Ireland's top business minds about their journeys through business, including their challenges, highlights, learnings and tips for listeners.

You can see Judy in action, sharing her knowledge on the @hopkinscommunications Instagram account and blog, where she has a series of marketing tips videos called 'TEA Talks' where she also chats with guests from the media world. She also works with her digital team on a monthly social media roundup called 'Spakrs'. For more see www.h-c.ie or follow Hopkins Communications on Instagram, LinkedIn, Twitter, Facebook and YouTube.