The First Sales Hire: Why Most Founders Get It Wrong

The wrong first sales hire can cost €100,000+ and 12 to 15 months of runway, yet most founders make it anyway. Join us at Republic of Work on Thursday, November 19, from 10:00 AM to 12:30 PM for a free, in-person session on what has to be true before you spend that money. No slides, no deck: Fred draws the framework live, tests it against your actual company, and sends you home with a one-page diagnostic tool and a straight answer on where you stand. Includes a 60-minute workshop, a clinic and a light lunch. Bring your numbers. Registration is required and places are limited.

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