UCC InterTrade Ireland Annual Keynote Innovation Lecture

As part of its All Island Innovation programme, UCC is delighted to announce that Professor Ellen Enkel ( Head of the Dr. Manfred Bischoff Institute of Innovation Management of Airbus Group and Chair of innovation management at Zeppelin University in Friedrichshafen/Germany) will deliver this years Annual Innovation Keynote lecture entitled "Succeeding in Open Innovation: Solving the €100 million question".  Additional information on this Free Lecture and registration details are available at http://uccinnovationevent2017may.eventzilla.net/

Lecture synopsis 

Open innovation offers companies the promise of being able to exponentially increase the scale and scope of their innovation activity through harnessing externally controlled resources.  However, the reality is that the majority of firms struggle to realise the promised potential of the open innovation paradigm.  Drawing on her experience of multiple industrial research projects and study of successful open innovation cases, Professor Enkel will highlight  the common pitfalls companies encounter and how management can overcome these to appropriate value, grow their venture and enhance their competitive advantage.