Understanding How To Communicate Your Story To The Media

Have you ever thought about how business owners appear in the newspapers, are interviewed on radio or featured on a podcast?
Lucy O'Donoghue from Lucy O'Donoghue Consulting will explain how to communicate your story to the media.
Takeaways from the session:
#1: Understanding The Process.
#2: What's in it for the media and their audience.
#3: Clarifying your Message.
#4: The Importance of Visual Content.
#5: Questions to ask yourself before pushing the Green Button.
Join this dynamic session, where Lucy & Susana will discuss what it takes to successfully communicate your story.

Speakers: 
Lucy O’Donoghue is founder of Lucy O’Donoghue Consulting, a boutique agency offering expertise in public relations, project management, event management, business development and social media.
Lucy has held senior positions as Membership Development & PR Manager at Cork Chamber, Alumni Officer at University College Cork, Information Officer at the Cork Euro Info Centre and more recently as part-time Manager of the Exxcel Female Entrepreneurship Programme at Munster Technological University.
Lucy is an experienced business mentor with the Local Enterprise Offices in Cork City, South Cork and West and North Cork.
She holds a BA in European Studies from UCC and a Masters in European Integration from the University of Limerick.
Susana Marambio is an international marketing leader with more than 20 years experience creating and implementing strategies to drive growth in multinational companies across industries like pharmaceutical, technology, distribution and retail.
Susana is passionate about helping small business, start-ups and entrepreneurs build their businesses through: Identifying Growth Opportunities and providing a Personalised Roadmap with Strategies, Tactics, Prioritisation, Timelines & to deliver their business objectives