How has COVID changed the landscape of higher education open days in the UK?
Little did we imagine that the coronavirus (COVID-19) pandemic would be continuing to affect our lives in 2021 and create a fundamental shift in the way we work, shop and attend events, including higher education virtual open days.
From consideration of current student experiences to the recruitment of new students, the restrictions that COVID has put in place has meant that digital channels now form some of the primary means for Universities to engage with students.
While online events and in some instances, Virtual Open days, are not new to many universities, visiting the campus was still a key part of the University experience for prospective students and a key event in the recruitment calendar. The move to a Virtual Open Day has challenged many universities who might not be as digitally mature as their counterparts.
With education and services slowly opening back up, what role do Virtual Open Days play in the recruitment of students? Will they become redundant or are they here to stay? In a recent Global Reviews study, 35% of prospective students stated they would prefer to visit onsite open days only but 41% of prospective students stated they would like the option to attend an onsite open day and/or an online virtual one day.
36% of prospective students stated they would attend an open day for a university that was not located near them, demonstrating that the ability to adapt to digital delivery has widened the net for third level education institutes when it comes to student recruitment.In our upcoming webinar Global Reviews will reveal the expectations and priorities for prospective students when attending virtual open days and highlight the digital maturity of leading Australian, UK and Irish universities. We will answer key questions such as:
• What expectations do prospective students have when attending a
Thursday Apr 22, 2021
11:00 AM - 12:00 PM IST
Via GoToWebinar
Free to attend, register HERE
Printed courtesy of www.corkchamber.ie/ – Contact the Cork Chamber for more information.
Fitzgerald House, Co. Cork, T23 TD90 – 021 4509044 – info@corkchamber.ie