Digital Marketing Assistant

We are currently seeking a full-time dynamic Digital Marketing Assistant to join our marketing team. This is a perfect role for someone with a passion for marketing.

Key Functions:

Digital Marketing

• Develop and integrate content marketing strategies;
• Grow new leads converting site traffic through calls-to-action, landing pages, and lead generation content (including offers);
• Social Media: develop a distinct online presence by attracting high numbers of followers through social media channels such as Facebook, Twitter, YouTube, Instagram and TikTok;
• Contribute to social media engagement and brand awareness campaigns. Manage a strong brand presence;
• Manage and update regularly web content using CMS. Continuous web optimization;
• Search engine optimisation (SEO): develop strategies to increase the number of visitors to a website by achieving high-ranking placements in search results;
• Conduct keyword research and analysis to ensure SEO and Pay per Click are working effectively;
• Email Marketing: write and dispatch email marketing campaigns;
• Use Google analytics to monitor the performance of client websites and make recommendations for improvement
• SEM: Assist with paid ads. Increased traffic to both desktop/ mobile platforms through Google Adwords campaigns;
• Provide marketing reports of all online campaigns to demonstrate effective return on investment (ROI);
• Design website banners and assist with web visuals;
• Create and manage content for a travel blog;
• Keep up to date with current digital trends;
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;
• Create/manage content for a blog;
• Use Canva to create brochures and travel itineraries

Traditional Marketing

• Develop and integrate content marketing strategies within key objectives.
• Coordinate fairs, events, receptions and exhibitions.
• Plan and execute direct marketing initiatives (adverts in the press, radio, competitions…).
• Create window posters, window graphics, sign posters, banners, etc.
• Monitoring competitor activity and generating leads for products and services.
• The creation of joint marketing campaigns with suppliers.

Key Requirements

• Marketing or digital marketing diploma or degree.
• Experience in social media channels.
• Excellent oral and written communication skills
• Proactive and ability to multitask
• Creative, energetic, out of the box thinker
• Full system training will be provided

To apply, email your CV to trandles@travelnet.ie