Lunchtime Learning: Growing Your Software Business Internationally through Sales Channels

Growing Your Software Business Internationally through Sales Channels

This Software Sales Channel Workshop session presents the basics of successful sales channel growth, while addressing specific challenges and best next steps for the participant companies at the session.

• How do you effectively sell your software with sales partners; resellers, system integrators, and distributors?

• What do you need to be successful?

• How do you determine what company types might make good sales partners for your products?

• What do resellers look for?

• What materials do you need to engage potential partners?

• How do you determine if your company or product is ready to be sold through or with sales partners?

• How do you determine if your company should even be considering selling through partners or if you should focus on selling direct?