Marketing Executive

Description:

We are seeking a dynamic and versatile Full-Stack Marketing Professional to join our team. This role requires expertise across all areas of marketing, with a strong emphasis on digital strategies. The ideal candidate will be a creative problem-solver, highly analytical, and capable of managing campaigns end-to-end. You will play a key role in driving brand awareness, generating leads, and supporting our overall business goals.

This is a fully office-based role at our offices at Dublin Hill Cork

Company:

SE Systems specialise in helping organisations with complex energy requirements to find bespoke solutions to reduce their energy consumption and carbon emissions. We are at the forefront of delivering turnkey, energy-saving projects for residential, commercial, community, and public sector clients nationwide. We have head offices in Cork, as well as in Dublin and various regional areas.

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Our mission and purpose is totransform and innovate within the energy saving industry, leaving a legacy of sustainable living for generations to come’

Role Description:

Digital Marketing Strategy and Execution:

Develop and execute comprehensive digital marketing strategies, including SEO, SEM, content marketing, email campaigns, and social media advertising.

Manage website content and optimise for performance, ensuring a seamless user experience and strong conversion rates.

Oversee paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn, including budgeting, targeting, and performance tracking.

Content Creation and Management:

Create engaging, high-quality content for various channels, including blogs, social media, email newsletters, and website updates.

Collaborate with designers and copywriters to produce marketing assets aligned with brand guidelines and campaign goals.

Maintain a consistent tone of voice across all platforms, ensuring brand messaging resonates with the target audience.

Analytics and Reporting:

Monitor and analyse marketing performance metrics across channels, delivering actionable insights to optimise future campaigns.

Use tools such as Google Analytics, HubSpot, or similar platforms to track KPIs and report on ROI.

Conduct A/B testing and other experiments to continuously improve campaign effectiveness.

Brand Development and Customer Engagement:

Drive initiatives to enhance brand visibility and reputation across online and offline channels.

Engage with customers through social media and other platforms to build relationships and foster loyalty.

Plan and execute events, sponsorships, or partnerships that align with the brand’s vision and goals.

Team Collaboration:

Work closely with sales, operations managers, and other departments to ensure marketing efforts are aligned with company objectives.

Provide mentorship and guidance to team members where applicable.

Stay updated on marketing trends, tools, and best practices, sharing insights with the broader team.

Requirements:

Qualifications & Skills: Technical Skills:

Proficiency in digital marketing tools such as Google Ads, Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), and social media platforms.

Strong knowledge of CMS platforms (e.g., WordPress), email marketing tools, and CRM systems.

Basic understanding of graphic design software (e.g., Canva, Adobe Suite) and video editing tools is an advantage.

Core Marketing Skills:

Excellent understanding of traditional and digital marketing principles.

Strong copywriting skills with the ability to craft compelling content for different audiences and platforms.

Proven track record of delivering measurable results through integrated campaigns.

Soft Skills:

Strong organisational and project management abilities to juggle multiple priorities and deadlines.

Analytical mindset with a data-driven approach to decision-making.

Excellent communication skills, both written and verbal.

Preferred Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or a related field.

2+ years of experience in a full-stack marketing role or equivalent.

Familiarity with the Irish market and its unique cultural nuances is a distinct advantage.

Benefits

• Company Lap Top
• Company Phone
• Bike to Work Scheme
• Performance Bonus
• Great Work Life Balance
• Staff Social Events & Training Workshops
• Company PRSA Scheme
• Continuous Professional Development (CPD) support
• Be part of a fast-growing organisation that is making a big difference nationally on climate change and within our community
• Great potential to grow and develop within the company
• Permanent Contract.